Editable draft Click any text to edit it in place. The postcard front is the locked Figma art; everything else (back, emails, ads, timeline) is editable. Master copy: Google Doc.
📬 Direct mail · Email drip · Paid ads — coordinated

Active-Seller Campaign · Dallas

A single, timed sequence that reaches recent home sellers with one message: congrats on the sale — and if you're buying again, Homa helps you keep more. We charge just 1% and return the rest to you at closing (up to 2% of the price, about $10,560 on a typical home). A postcard drop, a five-email drip, and a rotating ad layer, woven across 28 days. Built on the real Active-Seller postcard design.

Postcard — 1 drop Email — 5-touch drip Ads — 3 creative rotations 28-day window
01

The timed sequence

How the three channels weave together over four weeks. The postcard and ad audience launch together on Day 0; the email drip carries the story between mail and ad touches; ads run continuously underneath with the creative rotating to match where the seller is in the sequence.

🟢 Ads run continuously, Day 0–28 — the same active-seller list is uploaded as a matched/custom audience on Meta + Google, sitting underneath the whole sequence. Creative rotates on Day 0, 10, and 21 (shown below).
✉
DAY 0Mail + AdsPostcard drops · ad audience goes livePhysical postcard enters the mail stream (lands ~Day 3–5). Same day, the list is uploaded to Meta + Google and ad creative A starts serving.
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DAY 3Congrats on the sale — buying again?Lands as the postcard hits the mailbox. Congratulate the sale, then intro the 1%-to-buy offer.
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DAY 7A smarter way to buy your next homeLicensed in-house agents, AI insights, up to 2% back.
◎
DAY 10Ads — rotateCreative B: "a smarter way to buy" goes liveSwap to the agents + AI value creative for people who've now seen the card + first emails.
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DAY 12See what you'd keep at closing (~$10,560)The money email — personalized estimate near their listing price, strongest CTA.
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DAY 181% to buy. The rest back to you.How the commission math works, for the on-the-fence.
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DAY 21Ads — rotateCreative C: last-call retargetingFinal creative to non-converters — "your $10,560 is waiting."
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DAY 25Your next home, with HomaSoft last touch, then the person exits the drip.
02

The postcard

The real Active-Seller design (Figma). Front is the locked art — the rebate figure auto-personalizes per recipient via Lob. The back is recreated here so you can edit it in place. 9×6in, Inter.

Front
Congrats on the sale. Get $10,560 back on your next home.
Once your sale closes and you're thinking about your next move, buy with Homa and keep more. We charge just 1% and return the rest to you at closing — up to 2% of the price back in your pocket.
Find your next home
Available in Florida & Texas
Note: the photo is the design's real lifestyle image; headline + copy are now editable. Confirm the Texas license line and any state wording before the Dallas drop.
Back
Mailing address
+ USPS barcode
(Lob fills this)
A smarter way to buy your next home.
Homa is a modern real estate brokerage with licensed in-house agents that helps buyers keep thousands more at closing.
On a home purchase similar to your current listing price, Homa will help you keep an estimated $10,560 at closing by charging just 1% and returning the remaining commission back to you.
  • ✓Licensed in-house agents and experts
  • ✓Tours, offers, negotiation, and closing support
  • ✓Modern tools and AI-powered home insights
  • ✓Up to 2% of the purchase price back to you at closing
Find your next home
Homa is a Florida-licensed real estate brokerage (FL Lic #CQ1072259). Buyer-side credit returned at closing per agency agreement. RESPA compliant. [Swap to Texas license for the Dallas drop.]
03

The email drip

Five touches over the 28-day window, spaced to fill the gaps between the postcard and the ad rotations. Each is short, one CTA, Homa wordmark up top.

04

The ad layer

Same list as a matched audience on Meta + Google, running the full 28 days with the creative rotating to match the sequence (Day 0 / 10 / 21). Destination matches the postcard + emails.

MetaCreative ADay 0–9
Congrats on your sale. Buying again?
1% to buy · about $10,560 back at closing
Congrats on selling your home! If you're buying again, Homa charges just 1% and returns the rest — up to 2% of the price back at closing, about $10,560 on a typical home. Find your next home free.
tryhoma.com
Keep up to 2% on your next home
Learn More
MetaCreative BDay 10–20
A smarter way to buy your next home
Licensed agents + AI · more money kept
Homa is a modern brokerage with licensed in-house agents that helps buyers keep thousands more at closing. Tours, offers, negotiation, and up to 2% of the price back to you.
tryhoma.com
A smarter way to buy your next home
Learn More
MetaCreative CDay 21–28
Your $10,560 is waiting
1% to buy · the rest back to you
Still house-hunting? On a home near your listing price, you'd keep an estimated $10,560 at closing with Homa — 1% to us, the rest back to you. See your exact number.
tryhoma.com
See what you'd keep at closing
Learn More
Google — Responsive Search Ad (runs Day 0–28)
Ad · tryhoma.com
Keep Up to 2% on Your Next Home | Homa
Homa charges 1% and returns the rest at closing — up to 2% back, about $10,560. Licensed in-house agents + AI. See your estimate free.
Keep Up to 2% on Your Next Home 1% to Buy, the Rest Back to You $10,560 Back at Closing A Smarter Way to Buy Licensed In-House Agents + AI See What You'd Keep at Closing Homa: Buy Smarter, Keep More

Open items (also in the Doc): re-render the front art for Texas (TX license + wording), confirm the TX/TREC brokerage license, set the exact rebate figure ($10,560 = the Homa average; personalizes per recipient), and pick the landing URL.